India - a deep dive
For my International Marketing course at Bocconi University in Milan, we were tasked with evaluating a foreign market through a real-world business lens. I focused on India’s food industry, moving from macroeconomic and cultural foundations to brand successes, failures, and market-entry strategies to understand what truly drives localization.
^with my lovely groupmates, you best believe i made everyone wear a kurti :)
What I Worked On:
Established a clear picture of India’s economic trajectory and why it matters for food brands
Broke down everyday eating habits, meal structures, and health priorities across urban consumers
Examined how traditional retail, QSRs, and street food shape food consumption in India
Analyzed how religion, culture, and social norms influence product acceptance and usage occasions
Compared Kellogg’s and Dunkin’ Donuts to understand what localization looks like in practice
Identified where global brands succeed, fail, and leave gaps in the Indian food market
Developed market entry ideas rooted in real consumption contexts, not assumptions
Supported recommendations using market data, case studies, and consumer surveys
