a compilation of my mini projects
too important to be left off of my portfolio
I’ve been a marketing student for almost half a decade, creating countless decks, flyers, ads, strategies, and concepts along the way. While not every project belongs in a portfolio on its own, these stood out as moments where my thinking sharpened — where research turned into insight, insight into strategy, and strategy into something tangible. Together, they reflect how I approach marketing: grounded in context, curious about people, and focused on making ideas work in the real world.
Planned a PPC and display campaign to lift in-store and delivery sales by 15%
Built four product-led ad groups with distinct keywords and messaging
Defined Gen Z and Millennial targeting for a specific Chicago trade area
Matched creative formats to platform context across search, display, and social
Melt n Dip — Integrated Advertising Strategy
Designed an omnichannel growth plan to increase Super Duolingo subscribers by 30%
Defined a core user persona and mapped a full consumer journey from awareness to loyalty
Planned channel-specific touchpoints across TikTok, in-app notifications, email, and social
Aligned content formats and messaging to each funnel stage (attract, convert, close, delight)
Duolingo — Omnichannel Growth Strategy
Led end-to-end planning and execution of a large-scale cultural event for the Indian student community at UIC
Created a detailed work breakdown structure (WBS) with milestones, timelines, and task dependencies
Managed budget allocation, vendor procurement, and cost tracking across multiple workstreams
Conducted risk identification and mitigation planning to manage schedule, resource, and execution constraints
India Night — Project Management
Analyzed the Italian coffee market to identify demand for specialty and sustainable offerings
Positioned LeBru against major incumbents using competitive mapping and SWOT analysis
Developed core brand elements including name, slogan, visual identity, and packaging logic
Defined target consumers and a go-to-market strategy across retail and online channels