Jojo Laali
My sister’s startup I’ve had the opportunity to build from the ground up!
Market Research (primary + secondary)
Audience Segementation
Defining brand traits & boundaries
Brand name exploration
Crafting mission & vision statements
Defining core brand values
Some of my responsibilities included but weren’t limited to:
Conceptualizing logo design
Creating moodboards (most fun!)
Finalizing typography
Building a brand kit (can be found below)
Building GTM strategy & social media presence (ongoing)
^moodboards created during early conception stages
